“Nature said to a woman: be beautiful if you can,
wise if you wish, but you must be prudent.»
Nothing catches our eye like labels that say «non-GMO», «natural composition», and even better — «organic». Nanotechnology fades into the background when organics come into play. Today, it is «naturalness» that is the most fashionable trend! This is skillfully used by modern cosmetic companies, focusing on the naturalness of their products. What is the secret of the popularity of organic cosmetics? And why are girls increasingly opting for eco-jars labeled «organic»?
Organics: what history is silent about
The term «organic» («natural, natural») came to cosmetics from agriculture. In the 20s of the XX century, the German scientist and thinker Rudolf Steiner founded the direction of organic farming, abandoning the use of chemical fertilizers. Since then, cosmetics are considered organic if they are made from plants grown by organic farming or collected in the wild.
But humanity used organics much earlier. It is believed that the first product of organic cosmetics were natural and essential oils. It was in ancient Egypt that people learned how to make healing, rejuvenating and even decorative cosmetics based on natural ingredients. Moreover, body care was mandatory for both men and women. It was then that natural cosmetics ruled the world without a gram of synthetic ingredients.
In the Middle Ages, as well as in the Renaissance, organics are becoming more and more popular. For the first time, special toilet rooms appear, which were filled with various jars of natural and freshly prepared creams. And only in the XVIII century, the production of toilet soap, shaving soap and various perfumery and cosmetic products began. It was at this time that natural ingredients were gradually abandoned in favor of synthetic ones, since they made it possible to maintain the freshness of products much longer.
«Synthetic» age: new technologies
The 20th century is a triumphant one for the cosmetic industry: new discoveries, development of technologies, active introduction of new raw materials of synthetic origin. Out of ignorance or a euphoric desire to earn as much money as possible, many cosmetics manufacturers began to actively replace natural ingredients with synthetic ones. This could not but affect the condition of the skin of consumers. It has been scientifically proven that mineral oils, preservatives, dyes and other chemicals have a detrimental effect not only on the skin, but also on human health in general. Therefore, in the 21st century, there is again a huge interest in natural cosmetics.
In the era of high technology, we again and again return to the origins of long-forgotten beauty recipes based on exclusively natural products. Note that today there are companies that really protect their reputation and care about the health and beauty of their manufacturers, producing high-quality organic cosmetics. It should be noted such world famous manufacturers as: Weleda, Apivita, StyxBeyond, Biopharma, CaudalieFreeman, Melvita.
«Correct» organics: how to recognize?
How to choose an organic product from thousands of cans with a promising natural composition? Let’s start with the composition. Certified organic cosmetics must contain at least 95% natural ingredients. Substances of animal origin, dyes, preservatives, sulfates, parabens, mineral oils are strictly prohibited. The remaining 5% of the composition may be synthetic, but only on condition that they are not included in the list of components prohibited for use. This list is different for each certifying organization.
All herbal ingredients must be grown only on ecologically clean soils without the use of any fertilizers and pesticides. All production processes must also occur naturally. For example, in the production process, sterilization of organic raw materials or the final product by radioactive irradiation is prohibited. Cosmetic packaging should not harm the environment. It is desirable that jars for natural cosmetics are also made from natural raw materials.
Organics in Ukrainian
Ukrainian manufacturers also do not stand still. We can already be proud of our «green» brands: White Mandarin, Which one, Agor, Duska, Tsukerka, Adverso, etc. Ukrainian organic cosmetics are absolutely safe, as they are made exclusively from natural raw materials. It has already won the love and trust of millions of customers. Trademarks Yaka and White Mandarin have proven themselves very well in the organic market. Organic creams, tonics, scrubs, shampoos and balms from these manufacturers are very popular not only in our country.
For the beauty and health of hair, the White Mandarin trademark has developed a whole series of unique shampoos and balms. It is worth noting the nourishing and strengthening shampoo «Honey» White Mandarin Shampoo «Honey» based on honey, rosemary tincture and natural oils. The tool nourishes and restores the hair along the entire length, making it soft and silky. The shampoo has a pleasant natural smell, does not contain preservatives, parabens, silicone and chemical dyes.
Handmade soap is very popular these days. The Yaka brand has developed a line of natural healing soaps for different skin types. Natural handmade soap «Orange vanilla» Yaka with a pleasant citrus aroma gently cleanses the skin, providing an antiseptic and anti-inflammatory effect. The formula of the product is enriched with highly active organic ingredients — natural oils, as well as orange juice and pulp. Soap eliminates dryness, peeling, as well as small cracks in the skin.
Eco-certificate — quality assurance
Organic cosmetics must be strictly tested by special certifying bodies. It is after the successful completion of all stages of the test that the corresponding icon appears on the package. How much can he be trusted? Considering that it is more than difficult to obtain certification, we think that it is possible and necessary to trust. In America, USDA Organic handles organic certification. Her responsibilities include checking food and cosmetics companies. Note that it was the German BDIH that first introduced a ban on the use of animal fats, animal collagen and living cells in organic cosmetics.
The French organization COSMEBIO has drawn up a Charter — a set of laws and regulations governing all stages of the production of organic cosmetics. Starting from the process of growing plants and ending with stringent requirements for environmental protection. It is this Charter that regulates the activities of Ecocert, the largest French agency in Europe. In Ukraine, organic certification is carried out by «Organic Standard», which is included in the official list of certification bodies recognized in the European Union and Switzerland.
A healthy lifestyle and care for nature become a real cult. We want our clothes to be comfortable, our food to be balanced, and our cosmetics to be natural. If you also compare beauty with health, then organic is created just for you. Be healthy and beautiful! Buy only high-quality cosmetics — not without our advice!
With love and care, Avocado team!